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Updated: May 11, 2023

Video Essay Commission Opportunity with Reclaim The Frame

Deadline for pitch: Tuesday 7th June

Birds’ Eye View is highlighting/supporting Ninja Thyberg’s debut feature, PLEASURE through their RECLAIM THE FRAME initiative.

We would like to invite a creative individual artist / filmmaker / curator / critic or collective to apply for a commission to create a 7-10 minute video essay on the film. 



Bella Cherry – née Linnéa (Sophia Kappel), a fresh-faced 19-year-old from a small Swedish town, determined to be the next adult-film star, takes us on an immersive journey of safewords, coercion, kindness, brutality, and bondage – beneath the halogen lit sets of L.A’s porn industry. A natural networker, self-promoter and performer, Bella Cherry’s (social media) stock soon rises, resulting in betrayal and broken friendships – a sacrifice she is willing to make to be taken on by the top agency in town.

Pleasure is a provocative and unflinching female insider’s view of the porn industry. The gaze is non-judgemental revealing the inner workings of a business that is dominated by men and where ruthless ambition, a command of social media and the ability to handle extreme scenes is the path to success. By turns unsettling, moving and mundane, the film’s great strength is its authenticity and how it humanises an industry that constructs a false reality of sex. Pleasure rarely comes into it.

Please find the trailer HERE. The full film will be shared with the selected artist on commission.

About Birds Eye View 

Birds Eye View is a UK-wide charity with a mission to bring a broader perspective of the world through cinema.

We support films by women & non-binary people, with the aim of building a community for those who make, show, release and watch them. We do this by bringing ever greater audiences to films by marginalised creatives, developing safe and accessible spaces for conversation, promoting a de-patriarchal and de-colonised lens on the world, and advocating for social justice in all film spaces.

Reclaim the Frame brings audiences together and builds community for films by women and non-binary filmmakers in cinemas across the UK. 


Artist Fee: £800 (this to include editing, mix, captioning and delivery of an mp4 online file)

Birds’ Eye View will provide access to materials and facilitate conversations with distributors as needed.

The video essay should act as a primer to the film PLEASURE, the piece should centre on the  film’s themes and the style of the filmmaker. However it can also explore the individual interests in relation to the film of the essayist too.

You will need to evidence how the work will achieve maximum reach and impact.

Applicants can be working in any field but they must have some experience in video creation and be able to edit and deliver the finished work to Birds’ Eye View by the deadline below.

Individuals and collectives may apply. 

For previous examples of our commissions see here, bear in mind that these examples discuss multiple films but this video essay will pertain to PLEASURE only. 

Applicants should look to avoid replicating any previous work done on Ninja Thyberg.


Deadline for applications: 10am on Tuesday 7th June 

Successful applicant will be notified by: 10am on Wednesday 8th June

Date for the final video essay to be delivered will be no later than 10am Thursday 16th June 

To apply

To apply please send the following to Birds’ Eye View – with the subject heading Pleasure, Ninja Thyberg, Video Essay Commission.

Proposal (max 1 A4 page) including what you would like to do, how it engages with the brief, how you intend to create and deliver your idea along with a link to your portfolio/cv.

Notes to Applicants:

Engaging creative and representative individuals is a vital part of the RECLAIM THE FRAME project. We welcome and encourage applications from individuals from all backgrounds, including under-represented groups.

We don’t want to sanctify the work, but need to be mindful that this activity is supporting the release of the film. 

Content Guidence: This film contains scenes with strong drug use and some violent sex scenes, references and depictions of rape and sexual violence. It also contains flickering or flashing lights that may affect those with photosensitive epilepsy. 

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