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It is with great joy that we announce today plans for Reclaim The Frame for the next three years, thanks to the support of the BFI’s Audience Projects Fund, awarding funds from the National Lottery, April 2023-March 2026.

With this multi-year support for our audience-facing activity, we will continue to grow, nurture and engage audiences for films from marginalised perspectives that are more representative of the UK population. We will continue with our intersectional approach to programming, audience development and community building in safe, accessible spaces for conversations around the films we support, focusing on increasing our reach UK-wide in partnership with 20+ cinemas across 16 cities.

With this, we’re mindful of the responsibility of an intersectional feminist and anti-patriarchal organisation like ours in taking an actively trans, non-binary and intersex inclusive approach. From hereon in, Reclaim The Frame commits to championing filmmakers of marginalised genders, however they identify, with the aim of further growing audience choice for a range of stories and ideas from a greater range of perspectives and lived experience as a means of broadening all of our world-views through cinema.

As announced in Screen International on International Women’s Day, 8 March 2023, Reclaim The Frame (formerly known as Birds’ Eye View) underwent a name change, designed to embody a renewed commitment to our #ReclaimTheFrame mission.

We also revealed our new visual identity, designed by Nicole Chapman, and new website, designed by Nicola Evans, and announced our new Programme & Events Producer Rōgan Graham. For more information on the Reclaim The Frame team, based in nine cities across the UK between Edinburgh and Brighton, click here.

We ask you to join us in this next stage in our charity’s development, and to #ReclaimTheFrame with us – as audience members and as allies.

You can sign up here as an Advocate to find out about our latest news, events and opportunities, and to spread the word.



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